Molson Coors Wheelchair Dare for Muscular Dystrophy CanadaShare Tweet
When Kevin Harrison and Sylvie Lapointe approached us two years ago to consider partnering on the Wheelchair Dare, it raised to my attention, the critical need for greater awareness about the battle that physically challenged persons meet, day in day out. As Molson Coors Canada focuses on charitable giving in support of “active lifestyles”, it was apparent to our team that the Wheelchair Dare for Muscular Dystrophy could raise awarness about this debilitating disease as well as how we can help those physically challenged to have greater access and ease in their day to day lives.
Our Molson Coors Wheelchair Dare team this year will take to the chairs on Monday May 16th. Our President and CEO Dave Perkins will lead the way, along with Chief Legal Officer Kelly Brown, VP of Marketing Assets Judy Davey, Chief Sales Officer Nigel Tordoff…and me to bring up the rear!
Thanks to the terrific support from my co-chair (pardon the pun) John Tory and Newstalk 1010 along with Anthony Farnell and the terrific team at Global Television we will kick off the campaign on May 16th at South of Temperance in downtown Toronto. Be sure to take in the “live remote” action of our newsmaking partners and drop by to experience some of our new innovations …Molson M and Molson Canadian 67 Sublime. We’ll make this a fun filled afternoon and a great start to the campaign to raise funds and awareness for MD Canada.
You can support the Molson Coors Wheelchair Dare team in a couple of ways. You can create your own team at your place of work. If you’d like to make a donation you can do so on the Molson Coors Canada team site. Or, if you are wondering what to do with those digital photos just sitting on that chip that never gets looked at, you might wish to create your own photobook and use the special promo code, Rich Bassett and the kind folks at Photobooks will donate proceeds to MD Canada.
Thanks to all for your support of this effort and all those things that you do in the greater community.