Daily Bread Food Bank By Day, HoHoTO By Night


December 16th was a busy day for us at the Toronto office.  I had the opportunity to join the Molson Coors Canada National Customer Marketing team at the Toronto Daily Bread Food Bank for the afternoon, as we helped organize canned food for the holidays.  It was an awesome team effort, and a great way to get out of the office for an afternoon to help those in need.

Just to put it into perspective for you, 3 hours of sorting and boxing food is 3500 lbs.  Our team beat the average, with 5700lbs in less than 3 hours…and we hope to beat that next year! Cheers to National Customer Marketing knowing how to have fun while supporting a good cause! See below for some video clips of the afternoon.

After a bit of a breather, I was ready for round two…#HoHoTO!  I met up with Mike Coletta (Digital and Relationship Marketing), Graeme Switzer (Digital and Relationship Marketing), Caitlin Orth (Events and Promotions) and of course, Tonia Hammer!  We had the opportunity to take in the social media world, in the flesh!  It’s awesome to actually see fellow Twitter friends offline and partying for a cause.

HoHoTO is an annual fundraiser for the Daily Bread Food Bank at the Mod Club (722 College St. West), which we proudly sponsor.  The event hosts upwards of 650 social media fans in the Toronto area. In 2008, $25,000 was raised and last year’s party raised $50,000…we look forward to seeing how much was raised this year. Cheers to the organizers of HoHoTo…we had an awesome time!

Molson Canadian girls serving up some fine bottles of Molson Canadian 67 at HoHoTO


Photo Credit: Rannie Turrigan @photojunkie

One response to this entry

  1. Thanks for your continued support of HoHoTO. You guys have been good to us since the start and we really appreciate it. The (unofficial) total, btw, is currently hovering somewhere around $62,000 – but last night’s HoHoTO Hangover Auction dollars are still being accounted for.

    See you next year!

    Michael O'Connor Clarke

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