The “Ultimate Day” Adventure begins Nov 3rd…..Meet our Finalists


Today is brought to you by last night’s choices, here’s to making responsible one’s.

Meet Alex MacLean,  Acadia University Student

Meet Sarah Burden, Mount Saint Vincent University Student

The ultimate day will be November 3, 2010 when  the winner and a friend kick off with breakfast in Halifax before heading to Toronto for lunch and a $1000 shopping spree.  The day will close with VIP access at a Gorillaz concert at the Rogers Arena in Vancouver.

Live reports of their day will be available on the Molson Coors Canada community blog at

The contest is just one part of Molson Coors Canada and the Student Life Education Company’s campus responsible drinking program which carries the theme “Today is brought to you by last night’s choices”. Other program elements include posters, a calendar that is full of helpful hints and information on upcoming dates/holidays related to healthy messaging, instant rewards like TAXIGUY dollars, grocery gift certificates and gas gift certificates, nation-wide PSAs and on-campus digital signage.

Here’s to responsible choices, Cheers CaroleB

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