Q’BET Charity ChallegeShare Tweet
Thanks to Toronto Sales Rep Cam MacNeil for his great work on this event and writing about it! Cheers, @MolsonTonia
In December, I had the pleasure to attend the Queen’s Conference on the Business Environment Today, also known as Q’BET. Now in its 33rd year, it is the longest-running conference of its kind in Canada. Completely planned and run by Queen’s students, it gives university students from across the nation a chance to participate in events such as keynote speaker presentations, seminars, workshops, business simulation, and a unique charity challenge.
As a returning sponsor in 2009, Molson was actively involved in this year’s Charity Challenge, as well as a Canadian-themed Molson social at The Ale House. The Charity Challenge involved the local Kingston branch of Habitat for Humanity, and students were given a case study to solve a pressing issue for H4H Kingston. After a brainstorming session students were asked to present some creative ideas as a solution, including mock commercials, acting out skits, and other visuals for the crowd. The feedback from H4H Kingston was fantastic, with the CEO as an active judge in the finals. Later that evening, the winners were announced at the Molson Social, where the students showed off their “work hard, play hard” attitude from the weekend!
The Q’BET conference once again showed why it is the most prestigious of its kind in Canada; the students exemplified an amazing level of professionalism, creativity and engagement. As a former student and recent graduate from the school, it was a fantastic experience to return to my alma mater, this time from a completely different perspective as sponsor representative.