Molson and the Green and Go Program


Attention all Eskimos fans: get a free ride to and from every Eskimos home game this season!!

For the second year, Molson is Proud to Play our Part in supporting the Edmonton Eskimos Green and Go Program. The Green and Go Program is a unique partnership between Molson, the Eskimos and Edmonton Transit that gives fans holding a valid gameday ticket a free ride on transit, LRT or Park and Ride two hours before and after each Eskimos home game.

The Green and Go Program is a perfect fit for our Here’s to Responsible Choices campaign, which focuses on celebrating the responsible choices that our consumers make.

Below is a clip from Shaw TV’s Green and Gold Gridiron show where I talk about the program.

[youtube Hi3zR5rTkew]



8 responses to this entry

  1. Twitter Comment

    @MolsonBryan blogs about a very cool partnership – Edmonton Eskimos Green and Go Program [link to post] Cheers!

    Posted using Chat Catcher

    MolsonTonia (Tonia Hammer)
  2. Twitter Comment

    Heading to #esks game tonight? Reminder that transit to/from every home game is free! Brought to you in part by Molson. [link to post]

    Posted using Chat Catcher

    MolsonBryan (Bryan Cox)
  3. I really like the Green and Go Program. Is there any chance Molson would ever think of expanding their sponsorship to include Oiler games as well?

    Ryan Batty
  4. Hey Ryan – glad you like the Green and Go program – hope you get an opportunity to get down to Commonwealth this season and cheer on the Esks!

    I don’t believe the Oilers are contemplating a similar program at this point.



    Bryan Cox
  5. I’ll be using that service tonight.

  6. Twitter Comment

    Hats off to @molsonbryan for this responsible choice plan with Edmonton Eskimos (Canadian Football) cheers [link to post]

    Posted using Chat Catcher

    molsonferg (Ferg Devins)
  7. So Coors is “cooler than most people from Toronto” – nice way to piss off the largest single urban population in Canada. Seriously stupid move!

  8. @F Thanks for the feedback – We’ve listened, heard some vocal Toronto consumers today and have taken a proactive step to remove the offending billboards. We did not intend to offend with these ads and apologize to those who took offense. Cheers, @MolsonTonia

    Tonia Hammer

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