Celebrating Molson Packaging and Molson In House StudioShare Tweet
I had the opportunity to attend the recent Packaging Association of Canada Leadership Awards dinner. I struggled with whether I should write a public blog on this matter. It’s obviously an achievement and story that we will talk about and celebrate internally at Molson. Yet, our packaging and designs of our brands are truly for the consumer, the beer drinker. Therefore I thought that it was important to share that Molson achieved 2 Gold, 3 Silver and a Leader Among Leaders Award this past weekfrom PAC. The brand awards included tributes to Coors Light, Molson Export, Black Horse and Carling. Beer drinkers would likely love to know that their brand of choice is also a leader in packaging and design.
We were also humbled by being named the recipient of the Inaugural Leader Among Leaders Award in recognition for exceptional technical reproduction and innovative levels for graphics and structure, robust brand identity and package inegrity, outstanding stustainable packaging leadership in extended producer responsibility, long before it was invented and a globally recognised closed loop system. (these descriptors are directly from the materials produced by PAC in describing the award) Molson continues to be proud to play our part in Canada and across the entire Molson Coors enterprise in all that we do with respect to sustainability initiatives and learning.
I’m proud to share this achievement with you and proud to raise a toast to our pacakging team and internal Molson Studio that continue to deliver exceptional designs, creativity and innovation in all that they do.