Molson’s Post Earth Hour 2009


Thought I’d share some photos and video from Earth Hour at Molson.  Coast to coast to coast, our breweries shut off all non-essential lights from 8:30 p.m. to 9:30 p.m.  What did you end up doing during Earth Hour on Saturday night?

Molson Earth Hour Task Force – Toronto

Earth Hour Task Force

Just before 8:30 p.m. at the Montreal Brewery

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Lights out at the Montreal Brewery!

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Molson Employees in Toronto were asked to fill out an Earth Hour checklist before they left the office on Friday afternoon.

Earth Hour Checklist

Sebastien filled out his checklist and got a thumbs up from the task force.

Earth Hour 2009

I stopped in at WWF last week and interviewed Tara Wood, PR Manager at WWF Canada – she talks about how social media has made a big impact on this year’s campaign.

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More pics on our flickr page.

Thanks for making a difference!  Cheers, @toniahammer

2 responses to this entry

  1. Huge kudos to Molson for getting so involved with Earth Hour this year (and last year!). You guys did a phenomenal job promoting Earth Hour in the office, the local community, and nationally across Canada. The Molson/Earth Hour materials you guys produced were amazing.

    Big, big shoutout goes to Tonia Hammer for leading the charge, sharing great ideas and bringing Earth Hour to Molson. It was a pleasure working with you, Tonia.


    Ken Mak
    WWF-Canada Earth Hour Web Team

  2. Thanks Ken! Congrats to you, Tara and the rest of the hardworking team at WWF. Still tweeting I hope….?

    Tonia Hammer

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