Get some Face Time at the 2010 Winter Games!

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The wait is over!  It’s time to reveal what’s under the curtain!

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As you may know, Molson is an Official Supplier of the 2010 Winter Games in Vancouver, and today we’re launching the Molson Canadian 2010 Mural Project out at Molson’s Kitsilano brewery in Vancouver. Many people were commenting yesterday online about the huge black curtain covering the brewery along Burrard St., prompting Ferg, to take a photo and write a quick note about it.

So….drum roll please…..

The Molson Canadian 2010 Mural Project (#2010MolsonMural):

Molson Canadian 2010 Mural Project

A GIANT mosaic canvas of individual pictures will cover almost 4,000 square feet of the Kitsilano brewery in Vancouver. Thousands of Canadian’s faces will make up the mural, and as the photos are gradually collected over the next few months, a surprise Olympic themed image and message will slowly emerge – the final ‘reveal’ will be on the eve of the Games!  We’re inviting Canadians (of legal drinking age) to upload their personal photos to help us create a nation’s worth of support for Team Canada at the Games.

Let’s do it Canada!  Let’s welcome the world to Canada in a truly unique way.  You can upload your personal photo at http://www.molsoncanadian.ca/2010muralproject/ Once your image is uploaded onto the mural, you will be sent a personal set of mural “coordinates” enabling you to find your photo in the sea of other Games fans on the digital version of the mosaic.

The final mural will remain on the brewery wall during the Games, and the image will be made available for purchase as a poster with proceeds donated to the Canadian Olympic and Paralympic Teams.

More pics and video to come of the launch out in Vancouver as the day goes on.  Can’t wait to see your ‘face’ at the Games! :)

6 responses to this entry

  1. I used to live right by this fabulous brewery. It will be SO so cool to see what the final mural is like! I’ll definitely upload my photo and share this with friends – Cheers!

    Pamela Quiroga
  2. I love this idea. Simple, easy to participate, but powerfully personal.

    David Jones
  3. [...] At 9:00am this morning workers from the Molson Brewery on Burrard gathered outside to celebrate the unveiling of a 2010 mosaic mural project. Molson, being Canada’s oldest brewery and having recently celebrated 50 years of brewing in [...]

    Molson Brewery Unveils Mosaic Mural for 2010 » Vancouver Blog Miss 604 by Rebecca Bollwitt
  4. Miss 604, thank you for your coverage and post about the mural reveal today at the brewery. Your pictures and video are great! I wish I could’ve been there…

    I am pleased to see all my colleagues working at the brewery in Vancouver all out there to participate in this event today. Sure seems like it was a great day…

    I am looking forward to see this Mural Completed!

    Cheers to Vancouver!

    Sebastien
  5. This is such a amazing initiative … how to live the Olympics!!! it’s an excellent idea to incite people to be part of our gang! Congratulations to those who thought about that … Let’s enjoy watching the building and unveiling of this unique Mural, while enjoying the taste of a Molson Canadian or a Molson Export!!! (hum!)

    Monique Dépatie
  6. First comment on the blog-this is a great initiative-we’re also fans of Canada’s athletes-not just an official supporter!

    Douglas

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