#HoHoTo reaches it’s goal of $25,000!

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@MolsonFerg

On Monday night @MolsonFerg and I attended #HoHoTo at the Mod Club in Toronto — an interactive holiday party for all the “geeks, phreaks, webheads, twitterfiends, techies, media, marketing, and PR types and all their friends” (hohoto.ca).  Seeing that I consider myself one the these “types”, I bought my ticket early and eagerly anticipated a night of holiday cheer with good friends and new friends.  Plus, a HUGE bonus to this event is that all proceeds from the ticket sales, raffle sales, photobooth, etc. go to The Daily Bread Food Bank!

During the week leading up to #hohoto, I had been mentioning it to people at Molson.  To my delight, our Chief Legal and Public Affairs Officer, Scott Ewart, heard me go on (and on!) about #hohoto and wanted to help out.  The goal of the campaign was to raise $25,000 (a challenge from Mayor David Miller), and just as Ferg and I were leaving the office for the Mod Club, Scott said that it would be tragic if the event was just short of the goal…so he gave us a license worth $2000 “if we needed it”.  After a quick chat with the organizers the next morning, we topped up the total and #hohoto reached the goal!  $25,000 to the Daily Bread Food Bank.

Some of the MANY photos from the night:

@alexaclark, @molsonferg

@alexaclark and @MolsonFerg

#hohoto

Bar skin – so cool (request a song via twitter)

Everything at #hohoto was interactive – it was streamed live to the web and displayed flickr photos, youtube videos and twitter posts. Tweets were posted on huge video screens at the club.

@MolsonFerg, @kasialech, @toniahammer

@MolsonFerg, @kaisalech, me (@toniahammer)

I had a great time at the event as did many others.  Kudos to all the organizers and the attendees for their community and holiday (and party) spirits.

Molson…Proud to Play our Part. Cheers and Happy Holidays!

6 responses to this entry

  1. Looks like a ton of fun!! :) Congrats on reaching your goal — That’s awesome!

    Tanya (aka NetChick)
  2. Way to go, Molson crew! Kudos on the ‘top up’ & great post, Tonia!

    meegs
  3. Meegs and Tanya! Hi ladies….thanks for the visit — #hohoto was such a great event!!! Happy holidays to you both.

    Tonia Hammer
  4. [...] @DavidAndGoliath!. Support from sponsors like Molson’s, which rolled up its sleeves last year by helping us to get over the $25K mark and has returned again as an Elf Sponsor this year (thanks @molsontonia and @molsonferg!!). Support [...]

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  5. [...] 在社会媒体圈很知名的Molson社会媒体小组,发现了该一活动并提供了援助。Molson Team 遍及世界,它使用Twitter去号召更多的拥护人群参与其中进行捐赠。最终,共600人参,并为Food Bank募集到2.5万美元善款 。 [...]

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  6. [...] @DavidAndGoliath! Support from sponsors like Molson’s, which rolled up its sleeves last year by helping us to get over the $25K mark and has returned again as an Elf Sponsor this year (thanks @molsontonia and @molsonferg!!). Support [...]

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