Molson Proud to Play our Part: Toronto New Years Free Ride ON

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All the Sponsors of Toronto's TTC Free Rides on New Year's Eve

We were proud to join with others today at Toronto City Hall to announce that the Toronto TTC free ride will be happening again this New Years eve in Toronto from midnight to 4am.  Mayor David Miller and Adam Gambrione lead the charge by kicking off the press conference at City Hall. We all then joined together for a photo up in front of the bus…with the headline “Free Ride Survives”. Molson put the challenge out December 5th and members of the Toronto Entertainment District, bar and restaurant owners, businesses and other corporate partners have jumped on board to keep this free ride program on the rails for New Years eve in Toronto. Nick DiDonato from the Liberty Entertainment Group took up the challenge of rallying this divergent group of hospitality industry leaders. Here’s to Responsible Choices and getting home safe for the holidays ! This New Years Eve…take the better way.

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2 responses to this entry

  1. This is great news for everyone — the TTC, its customers and anyone looking for a safe, reliable and free ride home on New Year’s. It is this kind of corporate citizenry that makes Toronto such a great city.

    From all of us at the TTC, thank you! May your holidays be safe and joyous.

    Brad Ross
    Director – Corporate Communications
    Toronto Transit Commission

    Brad Ross
  2. thank you Brad…a real pleasure and sooo great that Torontonians will be able to make that responsible choice this holiday season…happy holidays…the better way @MolsonFerg

    Ferg Devins

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