Molson helps pick up Winnipeg Transit riders’ fare on New Year’s Eve


Bryan in Winnipeg

Bryan announcing Molson’s sponsorship

Winnipeg Transit Bus

A Winnipeg Transit bus advertising the free transit initiative


Bus interior advertisement

I was just part of a great announcement at the Winnipeg Transit garage. I was joined by Deputy Mayor Justin Swandel, Director of Transit Dave Wardrop and Patrol Seargant Damian Turner in announcing that Molson is helping to sponsor free transit service across the Winnipeg transit network on New Year’s Eve. The free fares will run from 7pm until end of service.

At Molson, encouraging people to make responsible choices is a 365 day a year commitment. We know the holidays are a busy time of year with many celebrations and we are focusing our responsible drinking initiatives on helping to ensure that people get home safe. That’s why partnering with the City of Winnipeg and Winnipeg Transit on this great initiative is such a great fit. We sincerely hope that Winnipeg residents take us up on our offer to pick up their fare on New Year’s Eve.

Happy holidays everyone!

3 responses to this entry

  1. Hey:

    How about helping out Ottawa? With all that’s going on here, and an imminent transit strike, do you think that Molson could help us?

  2. Thanks for your question…we were proud to support free ride in Ottawa last year and it is our plan to be there for you again this coming New Year as well

    Ferg Devins
  3. This is a great initiative by Molson! I think many appreciate it.

    Winnipeg advertising

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