Molson Willing To Provide Some Support to Keep TTC Free Ride On The Rails

Share

Home for the Holidays

Several employees called me today expressing their dissapointment that the Toronto Transit Commission (TTC) will not be offering a “free ride” on New Year’s eve this year. Molson has a number of initiatives being conducted in communities across the country this holiday season. To help with keeping this on the rails (sorry for the pun) Molson is willing to contribute $20,000 towards the TTC free ride this coming New Years eve. We have advised the City of our willingness. Although the total cost is reported at being $85,000, we feel that this might encourage other corporations to step up with support, or at least allow TTC to reduce the fare for riders on New Years eve in Toronto. Here’s To Responsible Choices this holiday season.  Help promote responsible choices this holiday season, send an ecard to your friends and family.

2 responses to this entry

  1. [...] its New Year’s Eve free-ride transportation because of budget cuts. Molson stepped in and launched a campaign to replace public funding with private sector donations, starting with its own $20,000 [...]

    4 examples of corporate social responsibility done right | Socialbrite
  2. [...] as an example of a company dominating their niche with a show of generosity in campaigns like this one. While some may say it’s easy for a big brand to afford to be generous it doesn’t have [...]

    Succuessful Social Media Engagement Requires Generosity — Janet Fouts - Social Media Coach

Leave a response

Fields marked with a * are required.