Molson Employees found the WayShare Tweet
Part of our A-team in Toronto: Will Forbes, National Chair, Judy McClelland, National Executive Coordinator, Drew Stevenson, Ontario Chair
I’m often amazed by what people can accomplish when they work together, and this year’s United Way campaign at Molson is one of those moments of awe. Along with many other companies across Canada, we held our internal 2008 Molson United Way campaign for three weeks in October. This was my first year being part of the campaign as a Molson employee, and I was *seriously* blown away by the efforts of everyone.
I’ve been planning to write about the campaign in detail for a few days, and I’ve now got all the results, all the pics and all the videos — so here it is:
Our 2008 United Way campaign launched October 15th where, (here at 33 Carlingview in Toronto), employees gathered together in the cafe for the kick off. Bob Duff, a very inspiring United Way volunteer and the Manager of St. Simon’s Shelter in Toronto took the time to share his United Way story and really helped us understand the impact that United Way can have — Thanks Bob.
A team of ambassadors were put to the test to come up with some great activities to engage and excite employees about the campaign. Let me tell you — these guys did an AMAZING job. We had online auctions, a 50/50 draw, casino night, a Halloween party, beer bingo, beer carts, jeans week, CN tower climb….even a hair-growing challenge.
From the internal pledges alone, Molson employees pledged $154,000 — a 10% increase over last year. From special events, over $107,000 — an increase of 77% over last year!
In addition to the internal activities, many Molson’ers volunteered their time for the United Way’s Days of Caring series (read more Days of Caring from Ferg).
Photo: Days of Caring — Davenport Perth Neighbourhood Centre, Toronto: Employees educated schoolchildren about the health benefits of trees in urban environments and the simple steps for proper tree care, while also helping to mulch & water trees in schools and parks.
Video: Will Forbes, Molson United Way National Chair
Simon Brockett in Calgary getting his head shaved for United Way
The beer cart boys in Toronto…sorry guys, couldn’t resist!
In total, with pledges, special events, corporate donations, and Molson’s matching gift program, Molson raised just over $610,000 for the United Way — an increase of 15% from 2007.
I had some conversations recently with friends who work in the non-profit sector who have said, yes, we are worried that people won’t be able or willing to give during these tough times, and it’s true — it will be more difficult to give, but it’s still possible. I saw this possibility become a reality when Molson employees took the challenge, reached AND surpassed goals….while having a great time!
What do you think? Will your giving habits change while we go through tough financial times?
Tell us about your United Way efforts….share you stories and photos — we’d love to hear from you.