Molson’s Charity Challenge at Queen’s University


Q'BET Charity Challenge

On October 4th Molson again teamed up with the Queen’s Business Environment Today Conference (QBET) to deliver the Charity Challenge. The case competition, like always, was a highlight of the event.

Why is it such a hit? This case competition has a cause! The student delegates are put into groups and asked to tackle a challenge facing a local charity. This year’s featured charity was the Learning Disabilities Association of Kingston.

To start the day a representative from the charity briefed the group on the numerous types of learning disabilities that cause challenges for so many. One of the most interesting pieces was a list of successful business leaders that have learning disabilities including Virgin’s Richard Branson. The students were given a specific challenge – determine new revenue streams for the Learning Disabilities Association of Kingston.

After an energetic hour of ideation the groups presented to the judges. Judging was the highlight of the day for me. Every group came forward with ideas that were creative, strategic, practical and fun. As judges, we decided to ask each group one serious and one humorous question to keep the mood light. The presentation portion was filled with compelling ideas and lots of laughs.

Though the main goal of the challenge is to generate as many ideas as possible, we did recognize two of the top groups with a John Molson bag. A donation of $1,000 will also be made to the Learning Disability Association of Kingston on behalf of all challenge participants.

This unique case competition continues to be impactful for the charity, meaningful for both the students and Molson and a lot of fun for everyone involved.


9 responses to this entry

  1. Sounds like a great challenge Steph! Welcome to the Molson blogging team :)

  2. Hey Steph…thanks for sharing this wonderful event and outcome with us…and thanks for bloggin on the Molson Community Blog…you are welcome any time…cheers !

    Ferg Devins
  3. [...] Word Of Mouth Andy Sernovitz gets another link this week for telling us why Your Word Of Mouth Markting Doesn’t Have To Be About Your Product. I’ll admit I liked this post partially because Molson Canadian is my new favourite beer while I’m here in Canada. (Oh and they have a blog, and recently an event right here at Queen’s!) [...] » Blog Archive » Links For The Week: 16th November
  4. I was a delegate at QBET 2008, and the Charity Challenge was one of my favourite elements of the conference. I’m interested in working for not for profit after graduation, so I found this challenge particularily interesting. After we were given the problem to solve (finding new sources of revenue for LDK) we were able to interact with representatives of the charity and learn about the challenges and constraints they faced. Then as a team we worked out a solution. It was nice to be faced with a different business situation than what we normally encounter in our cases in class. I especially enjoyed being able to present our ideas to representatives of the charity and then hearing their feedback on our suggestions. It was a fun event, and let a lot of students get a taste for work in the not for profit sector. I’d love to do something like this again!

  5. I was on the executive team of students who organized the Q’BET conference, and specifically was responsible to coordinate the Charity Challenge event. I cannot thank Molson enough for their generous support of local charities, and our event that allows students to have a rewarding experience helping not-for-profit agencies, such as LDAK. I know this event was a huge success this year and was a favourite event for many of our delegates. Q’BET will continue charitable events, such as this one, in the future because of this resounding success. I found it so personally fufilling to see a local charity benefit not only from a monetary donation, but from many business plan ideas that were very implementable. I hope we can continue this event for many years to come!!!

  6. This challenge was a great addition to Q’Bet this year. As a delegate, I really enjoyed the opportunity to meet and work with others and the learning experience from having representatives from the not-for-profit organizations speak with us. The challenge brought out the best in the delegates in terms of ideas, critical thinking, creativity, and teamwork. The presentation experience was great and some of the fundraising ideas brought up would really work in a not-for-profit industry. It is also awesome that money was donated to the charity as well.

    Thank you Molson!!

    Kellie Mildren
  7. The Molson Charity Challenge was definitely one of my favourite events of the weekend. It was a great, hands-on way for delegates to get creative, support a local charity, and interact with each other. I loved that teams were structured to include delegates from a variety of schools and graduating classes to get the most diverse groups possible. The fact that the chosen non-profit group was a local one made the case all the more valuable; in a small university city such as Kingston, it is all the more important for students to create a positive impact on the community in which they go to school.
    As it is a company that is very much marketed towards university students, it is great to see Molson facilitate positive Town Gown relations between university students and the university’s local community.
    I look forward to seeing next year’s initiative!

  8. I am so glad you all enjoyed the event. It really was a success thanks to an amazing executive team, enthusiastic delegates and a great cause!

    Stephanie Daley
  9. What suggestions were made? Like a lot of disabled people, people with learning disabiities are often not in positions with economic clout or social or political influences. Is it just my imagination or has the interest in servicing people with learning disabilities declined since my children were diagnosed in the early ’90s? I have noticed among my friends and family that they do not seem to be proactive when they teach special education or when a teacher tells them they may have a learning disabled child. Trying to procure funds is so often tied to raising the profile of learning disabilities in the community. Having non-verbal learning disabilities defined in the psychiatric handbook 5th edition might go a long way toward helping get dollars for the Association and for the person with NVLD.

    Dianna K. Goneau Inkster

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