Molson in the Community

This holiday season Molson will be promoting responsible choices with an interactive e-card on line. This  e-card is appropriately called Jolly Jinglers. To promote safe and responsible drinking, Molson and the folks at Bristol Communications have created this e-card for people to celebrate responsible choices. You can upload your own photo to be placed on a character, choose a background for the card and then select from three specially written songs for the responsible drinking “home for the holidays” promotional campaign. And after sending the card, Canadian residents, who are legal drinking age outside of Quebec, are eligible for $1000 towards their trip home for the holidays. In Quebec they will be running the Molson Angels program again this year at various on premise accounts.

Jolly Jinglers is just one part of our holiday campaign to promote responsible choices. Molson is also proud to be celebrating ten years with 1-888-TAXIGUY and in partnership with TAXIGUY we are offering 10% of taxi vouchers with a minimum purchase of $50.00. Use promo code MOLSON.

Molson is also partnering with a number of cities in Canada on holiday res ponsible choice promotions including some “free rides” home on New Years eve with a number of transit authorities and special awareness initiatives with police in major cities to raise awareness of repsonsible choices and specifically not to drink and drive.

So click through to the Jolly Jinglers and send your e-card to friends and family today.  Here’s To Responsible Choices this holiday season and throughout the entire year.

You never know what your fellow employees are up to when not in the office, so isn’t it great when you find out that someone is doing something really cool — something you never expected?  Well, that happened to me last week when I learned that Graham Hopper, a Molson employee, is also a diver-extrodinaire at the GTA Diving Club.

Graham joined the club a year ago to find a unique way to get into shape as well as overcome his fear of heights.  He trains with a coach who has produced three Olympic divers and is now diving from the 5-meter platform, doing flips on the trampoline and hand stands on the lower diving board!  His ultimate goal is diving from the 10-meter platform.

When Graham first joined the club, it was in critical need of training equipment. So, being a company that supports sports facilities and programs, Molson provided a $3,000 donation to help purchase training equipment like a trampoline and safety harnesses.

Well done Graham!  As a former competitive swimmer/lifeguard, I have a great appreciation for the water, but can’t say I’ve ever dived off a 10-meter platform!

I’m excited to share that for the second year in a row Toronto Sun readers have voted Molson Canadian their favourite beer in the Sun’s 15^th Annual Reader’s Choice Awards.

What makes this win even more significant is that the vote was the result of an unprompted write-in submission. A special congrats needs to go out to the folks at our Toronto Brewery who continue to craft delicious beers day in and day out.

Sun readers can see full poll results, which rank reader’s local favourites from food to entertainment, shopping to fashion in today’s print paper.

Thanks Toronto!

For those who live in Montreal or have seen the Molson brewery there recently, you may have noticed some renovations on the west wall of the brewery, facing downtown. The symbolic clock,  in the shape of our Molson Export brand label, was given a lighting-makeover.  The clock’s former neon lights were replaced with LED lighting components that will allow it to shine on just 28% of the energy it previously used to operate.  The new lights will last six times longer too.

Did you know?

The clock dates back to 1950 and has a pretty big impact on the community in Montreal.

Whenever the clock malfunctions or is stopped for maintenance, the citizens of the Borough of Ville-Marie are quick to call Molson and let Serge Chevrier (Molson employee in Montreal who is responsible for the clock’s upkeep) know that it’s not working and also ask when it will be functioning again.  Serge gets tons of calls if the clock isn’t adjusted immediately when daylight savings time changes occur!

Happy Wednesday!

Thanks to Marieke Tremblay, guest blogger on Molson in the Community, for sharing her experience, photos and some video of Art au Travail in Montreal!  Art au Travail means Art at Work — a new program of “Culture pour tous’ that supports the organization’s objectives of developing cultural dimensions in all areas of the community and making art more accessible to the public at large.

Marieke is the VP of Government and Public Affairs of Molson in Montreal and also sits on the board of directors of Culture pour tous.

Cheers, Tonia

L’automne est une période occupée chez Molson…et cette année n’aura pas été en reste avec la réalisation de 2 projets qui ont été jumelés pour le meilleur…et pour la cause !

Comme à chaque année, la campagne Centraide des employés de Molson a eu lieu à cette période et a connu un franc succès. Nouveauté en 2008: plusieurs employés de Montréal ont accepté de participer à une activité de création collective en milieu de travail que nous avons jumelée à la campagne Centraide pour lui donner un aspect communautaire encore plus précis.

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Cette activité, Art au Travail, est une initiative de Culture pour tous, un organisme indépendant à but non lucratif sur lequel j’ai le privilège de siéger à titre d’administratrice, et dont la mission est de contribuer à rendre la culture et les arts plus accessibles. Dans le cadre de ce projet, les entreprises accueillent au sein de leur milieu de travail des artistes professionnels pour la réalisation d’ateliers et d’oeuvres collectives en interaction avec des employés.

Avec le comité organisateur de la campagne Centraide, nous avons tenté une expérience…inviter les employés à se réunir dans une ambiance relax et stimulante, faire une activité de « team building » et réaliser ensemble une œuvre collective qui, une fois mise à l’encan, rapporterait une contribution que nous pourrions verser à la campagne! Le comité a accepté l’idée et le travail a commencé.

Nous avons donc créé ensemble et avec l’aide d’une artiste qui aime les logos, Lucie Bélanger, une murale entièrement composée de capsules de bouteilles des marques principales de Molson, et décoré une table et quatre chaises recyclées dont deux ont été vendues à l’encan. Les capsules qui ont servi à la création de la murale, ramassées par les employés, nous ont permis de faire une contribution de 2 000 $ à la campagne Centraide.

J’ai la conviction profonde que la culture et les arts doivent se rapprocher des citoyens et vice-versa. On croit à tort que l’art est réservé aux riches…et aux artistes! Notre activité a permis à des employés des Finances, du Service technique, du Brassage, du Marketing, des Ventes et j’en passe de créer une œuvre collective qui maintenant orne fièrement le mur du hall d’entrée du siège social québécois de Molson!

Un grand merci à tous ceux qui, de près ou de loin, ont permis la réalisation de ce projet.

Marieke Tremblay