How about some Brew 2.0?

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Brew 2.0 004

Last night was Molson’s first ever Brew 2.0 event!!!

About 20 or so 2.0-savvy folks joined Molson and the Brew 2.0 team at the ACC in the Lord Stanley’s Mug for few hours of minglin’, food and beer tasting, and a little brew education.  With a killer line-up of different foods paired with different beers — Molson Canadian, Coors Light, Corona, Rickard’s White, Rickard’s Red and Creemore – the guests were given a little history about the beer and why it was paired with certain foods.  Me, the vegetarian, watched from a far….man those mini burgers looked good :)

Brew masters Ian Douglass and Bryan Eagan led ‘brewing and beer school’ while Draught Prophets’ pro, Steve Reilley, gave a great presentation – draught education.  Who knew a clean glass was so important?

The evening ended with some innovative products, featuring Heineken’s 5L Draught Keg, the Coors Light Cold Certified Bottle, AND a sneak preview of upcoming Kasteel Cru, a champagne-yeast, lager.

Thanks to all who came out — and a special thanks to Joey deVilla, a.k.a. accordionguy who serenaded the group! 

Curious to know — which food + beer pair was your fav.?  

Brew 2.0 031

Brew 2.0 025

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More photos along with some video coming next week!

Happy long weekend everyone :)

76 responses to this entry

  1. I’d have to say my favourite pairing was the Rickard’s White & the Citrus Shrimp. Though the Rickard’s Red & the steak skewers & reduction sauce was an excellent combo too.

    Lex
  2. I dunno…those mini hamburgers were pretty delicious…and that Kasteel Cru at the end was a super tasty cap to a wicked night.

    rachel
  3. i’m going with the sliders myself….taking an excellent food and making it mini so you can enjoy more of them is pure genius!

    Thanks again for all who could make it. Great to meet everyone in person.

    adam
  4. Ok…I have to go with mini tacos because they were the only veggie option for me! But, if I was picking fav. beer of the night, I’d have to say Rickard’s White….love it.

    Tonia Hammer
  5. [...] How About Some Brew 2.0? An article about Brew 2.0 at Molson’s own community blog, Molson in the Community. [...]

    » Brew 2.0: A Beer Tasting at the Air Canada Centre » The Adventures of Accordion Guy in the 21st Century : Joey deVilla’s Personal Blog
  6. The sliders and tacos get my vote but everything was yummy. Thanks for the invite – this was a nice way to kick off the Canada Day long weekend. Maybe you’ll even turn me into a beer drinker.

    Eden Spodek
  7. [...] rest of the evening was good – you can read more in Tonia’s write-up or Eden Spodek’s post – as expected, beer flowed freely, the people were great and I came away [...]

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  8. [...] of BBQ booze via Twitter stimulated a post that getting the blogger to attend an event (reported on Molson’s own blog as involving “20 or so 2.0-savvy folks”) did [...]

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  9. [...] because I dislike most of Molson’s products, but also because the event was called “Brew 2.0” and the invite used phrases like “social media space” and [...]

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  10. Corona and anything that goes on on the grill is my favorite pair

    Toronto Night Clubs
  11. [...] Sounds like a great time, and I’m looking forward to it. The event will take place early next week down at the Burrard Street Brewary. You can also check out some photos from the Toronto event back in June. [...]

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  12. [...] held a similar event in Toronto and invited bloggers like Joey deVilla, Greg Clow, and the Cheap Eats Toronto folks. To add to the [...]

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  13. [...] of their beers as well as a special one-night-only blogger brew crafted for us. They also held a similar event in Toronto last [...]

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  14. [...] Last night we attended Molson’s second Brew 2.0 event, the first of which was held earlier this summer in Toronto. [...]

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  15. [...] Outreach:  Brew 2.0 event.34 [...]

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  18. [...] Outreach: Brew 2.0 event. [...]

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  20. [...] (Oracle, Starbucks) 6. Discussion boards and forums (IBM, Mountain Dew) 7. Events and meetups (Molson, Pampers) 8. Mashups (Fidelity Investments, Nike) 9. Microblogging (method, Whole Foods) 10. Online [...]

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  21. [...] Events and meetups (Molson, [...]

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  25. [...] (Oracle, Starbucks) 6. Discussion boards and forums (IBM, Mountain Dew) 7. Events and meetups (Molson, Pampers) 8. Mashups (Fidelity Investments, Nike) 9. Microblogging (method, Whole Foods) 10. Online [...]

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  35. [...] with guests, spread word about event and post follow up photos, video, comments: Molson Blog: http://blog.molson.com/community/2008/06/27/how-about-some-brew-20/ Molson Flickr Account http://www.flickr.com/photos/23266041@N02/sets/72157605936187618/ Twitter: [...]

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  36. [...] (Oracle, Starbucks) 6. Discussion boards et forums (IBM, Mountain Dew) 7. évènements et meetups (Molson, Pampers) 8. Mashups (Fidelity Investments, Nike) 9. Microblogging (method, Whole Foods) 10. Vidéo [...]

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  39. hey, that event sounds awesome, how do i find out about more like it?

    John
  40. [...] (Oracle, Starbucks) 6. Discussion boards and forums (IBM, Mountain Dew) 7. Events and meetups (Molson, Pampers) 8. Mashups (Fidelity Investments, Nike) 9. Microblogging (method, Whole Foods) 10. Online [...]

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  49. [...] been quite successful with many of its initiatives including the Molson in the Community blog, the Brew 2.0 blogger outreach events, and its newest project, the Molson Canadian 2010 Mural Project. And while many interesting points [...]

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  58. I don’t know If I said it already but …Great site…keep up the good work. :) I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks, :)

    A definite great read..

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  59. [...] Microblogging: Employees on Twitter include MolsonFerg, ToniaHammer, and MolsonRoss. Outreach: Brew 2.0 event. Social networks: “No. 1 Party School in Canada” contest on Facebook backfires. Or did [...]

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  60. Looking forward to the next event. Molson is great and would love to have it over here in good old Germany.

    Stormrider99
  61. [...] (Oracle, Starbucks) 6. Discussion boards and forums (IBM, Mountain Dew) 7. Events and meetups (Molson, Pampers) 8. Mashups (Fidelity Investments, Nike) 9. Microblogging (method, Whole Foods) 10. [...]

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  73. Amazing blog! Do you have any hints for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused .. Any recommendations? Thanks!

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  74. I have been surfing online more than 3 hours today, yet I never found any interesting article like yours Molson in the Community » Blog Archive » How about some Brew 2.0?. It is pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the web will be much more useful than ever before.

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  76. I really liked this blog post. I believe your material is actually definitely ready. :-) However I noticed the post headline a little mundane! I believe you truly may enhance on the title by referencing just how the top writers do it. It’s a shame that you really don’t have ample direct exposure just due to your blog headlines. Also, why are there a lot of spammers posting on the post?

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