Archive for June 2008

Monday, June 30th, 2008

Happy Canada Day!

Yeah, I know today isn’t Canada Day, but it sure feels like it seeing that this is the first long weekend that has a work day mixed in between since….? 2003?  So, I thought I’d write and say Happy Canada Day today because tomorrow I plan on enjoying the sunshine and hopefully staying away from my computer!

Last week (in honour of the upcoming holiday), we invited Breakfast Television’s Live Eye to Molson to see how a truly Canadian beer is produced. 

Live Eye

Jenn Valentyne (centre) and the Live Eye Crew came to the Toronto Brewery bright and early Wednesday morning and learned all about brewing, bottling and pouring the perfect pint of Molson Canadian.  Thanks to our brewing pros and ‘tour guides’ Brewery Manager Wayne Arsenault (right) and Brew Master Ken Robbins (left).

Visit Jenn’s blog for more pics/video and an increadible shot of Ken next to a photo of John Molson — who looks like who?!

http://www.citynews.ca/blogs/insidebt_24173.aspx — Jenn’s blog!

Have a safe and fun Canada Day! Would love to know what your plans are.

Cheers :)

Friday, June 27th, 2008

How about some Brew 2.0?

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Last night was Molson’s first ever Brew 2.0 event!!!

About 20 or so 2.0-savvy folks joined Molson and the Brew 2.0 team at the ACC in the Lord Stanley’s Mug for few hours of minglin’, food and beer tasting, and a little brew education.  With a killer line-up of different foods paired with different beers — Molson Canadian, Coors Light, Corona, Rickard’s White, Rickard’s Red and Creemore – the guests were given a little history about the beer and why it was paired with certain foods.  Me, the vegetarian, watched from a far….man those mini burgers looked good :)

Brew masters Ian Douglass and Bryan Eagan led ‘brewing and beer school’ while Draught Prophets’ pro, Steve Reilley, gave a great presentation – draught education.  Who knew a clean glass was so important?

The evening ended with some innovative products, featuring Heineken’s 5L Draught Keg, the Coors Light Cold Certified Bottle, AND a sneak preview of upcoming Kasteel Cru, a champagne-yeast, lager.

Thanks to all who came out — and a special thanks to Joey deVilla, a.k.a. accordionguy who serenaded the group! 

Curious to know — which food + beer pair was your fav.?  

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More photos along with some video coming next week!

Happy long weekend everyone :)

Friday, June 27th, 2008

Molson is a “DAWG’s” Best Friend

Left to right - Okotoks Mayor Bill McAlpine; Molson rep Moe Lambert

A full house was on hand last night at Seaman Stadium in Okotoks, Alberta to cheer on the Okotoks Dawgs as they won their 13th straight game. It was a fantastic night at the ballpark, not only because the Dawgs won, but because Molson was able to help the Okotoks community through a $25,000 donation to the Town of Okotoks. This donation will go towards building a new field house at the Stadium.

The Dawgs were fantastic hosts and helped to organize a very fun presentation ceremony at home plate in front of the packed house. Molson rep Moe Lambert then threw out the first pitch; surprisingly he even hit the catchers mitt!!

Dan and Justin from ARC were also on hand documenting the night at the ballpark- stay tuned for their great video.

Personally, it was amazing to see the support the community provides to the Dawgs; the stadium was packed win fans of all ages, cheering on their team. Also, Seaman Stadium is an absolute gem of a ballpark - there isn’t a bad seat in the house!!

At Molson, we are truly proud to play our part in supporting this fantastic facility that will benefit the entire community.

Tuesday, June 24th, 2008

Canadian Armed Forces Halifax Team up with Molson

Team Canadian Forces faced off with Team Molson for a ball hockey game to break in the new hockey surface located on base in Shearwater, Nova Scotia.  The day was warm, maybe too warm for Team Molson as we lost 10 - 5.  I think a re match is called for, what do you think?   

Tuesday, June 24th, 2008

Shaving it off!

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A few weeks ago, the Leucan Foundation held a ‘shaved head challenge’ to raise money and awareness for children who lose their hair when undergoing chemotherapy treatments. Leucan provides financial and moral support to the children affected by cancer and their families.

This year’s event was held at the Montreal Distribution Centre, and over 60 Molson employees took part (Molson’s second year participating). Four hairdressers worked for 10 hours straight to shave the Molson employees, and the event raised an astounding $61,000 — over five times the amount raised in 2007.

Head shaving

I have been told the challenge isn’t over! It goes until September, so you have lots of time to participate (and grow some hair back over the summer)!