A note from Raising the Roof….

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Raising the Roof is Canada’s only national charity dedicated to long-term solutions to homelessness. Our signature Toque Campaign brings together people from all walks of life to raise funds and awareness in support of grassroots agencies working to reduce homelessness and our national Youthworks initiative, aimed at breaking the cycle of homelessness among young Canadians. The Toque Campaign is entirely volunteer driven which is why volunteers are so critically important to our success!

I am delighted to report that in Toronto alone, with the help of 1,100 Molson volunteers, as well as additional community volunteers, we raised $126,000 – over $90,000 of that directly by Molson volunteers! Fergie Devins, VP Governmental Affairs at Molson,defined the day as the “largest volunteer event in Molson history.” Raising the Roof considers it a shining example of community partnership and the gold standard for employee engagement and volunteerism among corporations.

Molson volunteers came together early morning, braving cold and rain, to sell our toques and give Torontonians a chance to participate in long-term solutions to homelessness. One person at a time, one toque at a time, you can all be very proud of the fact that you are helping us to break the cycle of youth homelessness in Canada. Thank you for making this Toque Tuesday the most successful ever in the 11 year history of the Toque Campaign!

Maureen Deery, Director of National Campaigns, Raising the Roof

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