Grow your playoff beard to support your favourite hockey team…and the Canadian Hockey Foundation


True Fan

On Wednesday Molson Canadian launched it’s True Fan Campaign which rallies hockey fans to show their support for their favourite post-season hockey team by growing playoff beards!  Pretty fun, right?  Well, here’s the best part:

In exchange for growing their beards, participants are being encouraged to gather pledges from friends, family, colleagues, etc. which will be donated to the Canadian Hockey Foundation.  The funds raised will support the future development and delivery of Hockey Canada programs and activities such as supporting women’s hockey, improving coaching resources and prepping players for international competitions.

What a great way to support your favourite team and the future of hockey in Canada!  Good luck to everyone….can’t wait to see some beards around the office here in Toronto.  By the way…ladies, you can participate by growing a virtual beard at

What team are you supporting and how much can your hair raise? Download your playoff beard pledge form


Molson….proud to play our part.

2 responses to this entry

  1. Built in excuse to grow a beard at work – “it’s for charity”. Brilliant.

  2. [...] Original post here [...]

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