How to…engage employees in being greener?
We, at Molson, are looking at how to further improve our energy efficiency and consequently reduce our greenhouse emissions. No matter how good corporate policies and practices look on paper, nothing can change without the active engagement of all employees from across the organization.
Of course, as a professional communicator focused on employee communications, I am biased, but I strongly feel that we, as a company, must recognize how important it is to connect with staff, and get them involved in our efforts to become more environmentally conscious, and further reduce our energy consumption. Simply establishing a policy isn’t enough, not seeking employee understanding or feedback is recipe for failure. To make new practices part of “the business culture” we need effective communication that builds a sense of common purpose and helps individuals and teams to change their behavior is an important element. Yes but, what else? I’m looking at ideas and simple steps to help us engage Molson’s workforce in being more and more committed to the environment, both in words and actions! If you have opinions, ideas or suggestions please let me know, I’d like to engage in conversations about this topic right on this channel.