And the winner is…..



Congratulations to Jennifer McLaughlin (right) and Darlene Sherman (left), winners of the Toque Tuesday Text Contest!

On Toque Tuesday, Molson added an extra bonus for those in the GTA who purchased a Toque or made a donation to Raising the Roof – a chance to win Raptors’ Tickets!  Attached to the toques were instructions informing people to text “TOQUE” to Molson to have a chance to win Molson’s private suite for the February 27th Toronto Raptors vs. Minnesota game.

The winner was announced on Global TV Friday night.  It was a combined effort for Jennifer and Darlene who purchased their toque on the corner of Jarvis St. and Charles.  Darlene made the donation, and Jennifer sent in the text message.

Have a great time, and thanks for your support!

One response to this entry

  1. Volunteering to sell Toque’s was fun. It was easier to get the attention of TTC passengers when we mentioned that Molson was involved in this initiative. I realized there’s a huge following for Toque Tuesdays. A lot of Torontonians actually collect the variety of colours & styles the toques come in. I’m looking forward to next year.
    Bravo Molson and Direct Energy for supporting such a worthy cause!!

    Fahrin Hirji

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