Comments on: Molson Responsible Choice Television Creative

By: Anne Leonard

Anne Leonard — Fri, 22 Feb 2008 13:37:55 +0000

Good for you and thank you for building on some of the existing information out there about impaired driving – I’m referring to your “rather pay the fare than pay the price” – MTO has had a “Break the Law Pay the Price” brochure for several years now as part of their public education efforts and OCCID has incorporated information about the extensive penalties and consequences for driving impaired. You have managed to incorporate this in a very subtle way (note it’s not lost on us that there are other prices that can be “paid”) while still getting across the point that sometimes you’re better off not driving …

Thanks.

Anne Leonard, OCCID

By: Ferg Devins

Ferg Devins — Tue, 12 Feb 2008 00:48:30 +0000

Fran, thanks for the comments. I should also make a point of disclosing that Molson and Student Life Education Company do have an ongoing partnership in communicating on campuses across Canada. We do appreciate your insights and feedback.

By: scott

scott — Mon, 11 Feb 2008 20:43:09 +0000

Fran Thank you for your comments. I would be most interested in getting your comments after the program has been in existence for a period of time.

Regards

Scott Ewart
Chief Legal and Public Affairs Officer

By: Fran Wdowczyk

Fran Wdowczyk — Mon, 11 Feb 2008 16:57:08 +0000

Thanks for taking the time and effort demonstrate positive strategies and choices for people. It is time to support the good choices people make and have them speak openly to others about how easy it is to make responsible choices.
This campaign works well on Campus and it makes sense for it to be out in the public realm as well.

Frances Wdowczyk
Executive Director
The Student Life Education Company