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Molson Responsible Choice Television Creative

Here’s To Responsible Choices - Taxi Creative 2008

Molson Responsible Choices television creative will run on various hockey telecasts starting early in February. The creative reinforces the important choice of not drinking and driving by celebrating those people that make the choice to pay the fare rather than paying the price.

The ad has been produced in both English and French and will run across all markets in Canada.

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Posted by Ferg Devins on Saturday, February 2nd, 2008 at 9:02 pm in Responsible Choices
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4 responses to this entry

  1. Thanks for taking the time and effort demonstrate positive strategies and choices for people. It is time to support the good choices people make and have them speak openly to others about how easy it is to make responsible choices.
    This campaign works well on Campus and it makes sense for it to be out in the public realm as well.

    Frances Wdowczyk
    Executive Director
    The Student Life Education Company

    February 11th, 2008 at 11:57 am
    Fran Wdowczyk

  2. Fran Thank you for your comments. I would be most interested in getting your comments after the program has been in existence for a period of time.

    Regards

    Scott Ewart
    Chief Legal and Public Affairs Officer

    February 11th, 2008 at 3:43 pm
    scott

  3. Fran, thanks for the comments. I should also make a point of disclosing that Molson and Student Life Education Company do have an ongoing partnership in communicating on campuses across Canada. We do appreciate your insights and feedback.

    February 11th, 2008 at 7:48 pm
    Ferg Devins

  4. Good for you and thank you for building on some of the existing information out there about impaired driving - I’m referring to your “rather pay the fare than pay the price” - MTO has had a “Break the Law Pay the Price” brochure for several years now as part of their public education efforts and OCCID has incorporated information about the extensive penalties and consequences for driving impaired. You have managed to incorporate this in a very subtle way (note it’s not lost on us that there are other prices that can be “paid”) while still getting across the point that sometimes you’re better off not driving …

    Thanks.

    Anne Leonard, OCCID

    February 22nd, 2008 at 8:37 am
    Anne Leonard

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