Another Successful Queen’s Marketing Association Conference

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qmac-08.jpgqmac-08.jpgqmac-08.jpgqmac-08.jpgMolson returned to support the Queen’s Marketing Association Conference , again this year in Kingston. QMAC is one of the leading marketing conferences managed by university students in Canada and is designed to have students learn more about specific issues in marketing. Molson involvement this year, spearheaded by Reid Black, Brand Assistant Coors Light, focussed on an Interactive theme to explore the role of emerging media and attempts to strengthen brand loyalty. There was a survey conducted to construct the theme for a social event on the Friday Night of the conference. In total 83 particpants participated in event where participants “Dressed for the Rockies”. Two grand prizes were awards, one $450 scholarship and one $250 scholarship along with an afternoon with the Coors Light marketing team and their on line agency 58-Ninety. Molson has had a long standing relationship with QMAC and salutes the tremendous success as a result of the hard working conference organizors at Queen’s University at Kingston.

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  1. Molson’s participation in QMAC 2008 was another tremendous success!
    As one of the premier sponsors, Molson hosted the Friday night social to explore the theme of interactive marketing. By allowing the QMAC participants to go online and choose the theme of the social, I believe we were able to strengthen brand loyalty by increasing the level of engagement with our participants. Congratulations to Mike Buckle (Memorial University) and Charlotte McEwen (Queen’s University) who were awarded the grand prize of $450 and $250 scholarship and an afternoon with our online agency 58-Ninety.

    I want to thank and congratulate all of the QMAC Executives who organized such a great conference and look forward to being involved with QMAC in 2009.

    Reid Black

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