Molson in the Community

After announcing a $32 million dollar investment in our Vancouver Kitsilano Brewery on November 29th…several management and staff had the opportunity to put in a few hours at the Greater Vancouver Food Bank sorting food. Wade Bayne, Molson Director of Sales for British Columbia had made a $25,000 donation to the food bank earlier in the day. That donation actually stretches to $75,000 when the food bank puts that money into action in acquiring food products. If you haven’t volunteered at a food bank…it is well worth the experience. It was very gratifying to know that a few hours by our team went towards helping feed needy families in the Greater Vancouver area…Molson and our employees…proud to play our part.

I had the pleasure of attending the Queen’s University Corporate Social Responsibility Certificate program weekend retreat (as an observer and judge of debates).I was totally impressed with the caliber of debate, conversation and engagement by the students attending witnessed through their interactive modules and participation.

It was an honour for me to reveal a new program that Molson is piloting with Queen’s related to mentoring and providing counsel and support to charities - The National Mentoring Program. Molson managers at Molson will act as mentors to students that enrol in this unique program. Students and their mentors will be tasked with an issue faced by a charity or non profit organization.

Molson mentors and the student will work on the issue, assess opportunities, determine actions to take and then the student will have a summer job at that non profit organization paid for by Molson.

With this model we move from the traditional “funding” model to “three dimensional philanthropy”. Pardon ?? By three dimensional philanthropy we shift from the old style “grip and grin” cheque presentation to three dimensions of giving, engagement and learning.

I look forward to the results of this fascinating pilot.

Thanks to the Queen’s CSR certificate students and their faculty and for the rousing Oil Thigh to demonstrate their Queen’s spirit.