Molson Launches New Responsible Choices Campaign – Guest Post by Carole BerryShare Tweet
As a blogger, I am a newbie, but not to Molson. I have been employed by Molson for over 10 years and I must say, the current Responsible Drinking program they’ve rolled out is the best I’ve ever seen. Why you ask? This program reaches me, it could be Molson’s new approach, Responsible Choices…Here’s to Celebrating our choices and not the hard hitting punch-right-between-your-eyes program to which we consumers have become immune. The new signage does not depict your tragic accident scene, with blankets covering the bodies of very young victims, and police officers shaking their heads. Molson sends a message that is loud and clear with the celebration of the great choices we make every day. Love to hear what you think?