Well, it’s under way!
After a year of research (amongst other things), Molson’s new research driven community investment program got off the ground this morning with events across the country.
In Toronto, we donated 20K to the YMCA’s Foodservices Training Program. This initiative gives people the culinary skills to work in the food service industry, and makes meals for something like 140,000 individuals every year. Not a bad gig.
In Montreal, the same donation went to Le Boulot vers, an organization that helps young adults gain some general carpentry skills so they can enter the skilled labour force. That event’s getting a little lift from former Habs great Yvan Cournoyer, a long time supporter of the charity.
All in all, we donated $100,000 today; all to charitable initiatives that work directly at improving the lives of young adults aged 19-29. This is only the start as we are committed to giving a total of $4.5 million over the next three years to communities across Canada. This amount is over and above the $2.9 million what we have already committed to giving.
